March 22nd in Milan we had the chance to present the new commercial video made for MSC Cruises.
The spot that we have created by combining live footage and computer graphics set extensions, represents and shows the evolution of the Immersive Catalog made last year and is an absolute novelty for the travel industry.
Thanks to the msc360vr app, the user will be the protagonist in a virtual voyage aboard MSC ships with the possibility of personally configuring his travel itinerary and options in the virtual environment. As our spot shows, the virtual experience ends with the booking of the trip made by the user himself.