It’s quite difficult to imagine a chemical element, but we managed it. And we created an ironic 3D character with big tender eyes: the sodium particle, protagonist of Acqua Lete’s commercials.
ACQUA LETE
Client: Acqua Lete
Subject: Particella di Sodio
Agency: JWT
Director: Ascanio Malgarini
VFX Producer: Raffaella Transerici
VFX Supervisor: Ascanio Malgarini
CEO/Executive Producer D2B: Manuela Cacciamani
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