The new Buscofen: gel capsules for a quicker effect. We had to represent the gel in graphic: we chose a dynamic animation which could give the idea of wellness and rapidity.
BUSCOFEN
Client: Boehringer Ingelheim
Product: Buscofen
Agency: Red Cell Roma
Production: Les Enfants
Director: Enrico Trippa
Art Director: Daniele Bufalini
VFX Executive Producer: Raffaella Transerici
VFX Supervisor: Ascanio Malgarini
CEO/Executive Producer D2B: Manuela Cacciamani
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